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Bandai's Tamagotchi Game Heading Worldwide
02/03/97
TOKYO, JAPAN, 1997 FEB 3 (NB) -- By Martyn Williams.
Tamagotchi, the smash hit electronic pet game of Bandai Corp. will soon be available outside of Japan, according to the Saturday edition of the Mainichi Shimbun. The newspaper said that Bandai, which recently announced it will merge with Sega Enterprises, will sell the game in Asia, the United States, and Europe.
Bandai has sold more than a half million of the games, priced at 1,980 yen ($16.30), and they are so popular that the games cannot be found in any stores. Before Tamagotchi goes on sale overseas, the game will be changed to feature English language onscreen messages.
Owners of Tamagotchi must feed, pet, and clean up after a small chick to enable it to grow contentedly. Demand, especially among high-school girls, is estimated at over six million and Bandai is now getting more than a million hits per week on its Internet home page, said the newspaper.
Exchange rate: $ 1 = 121.45 yen
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